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Solar Sales Channels: Current Status and Likely Evolution of Residential...

Woodlawn Associates recently interviewed more than 20 solar dealers and other experts to understand what they want from manufacturers of solar modules and inverters and to help dealer-installers...

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Lessons for the Solar PV Industry: U.S. Distribution of Residential...

Woodlawn recently examined the go-to-market approaches of industries such as residential load centers (“fuse boxes”), hot water heaters, roofing materials, flooring materials, standby generator sets,...

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U.S. Residential Solar Distribution: Lessons from Mature Industries

Note:  A version of this post appears in the May 2012 issue of Solar Industry magazine. The U.S. residential solar market has grown substantially over the past several years. Companies such as...

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